Data protection

The processing of the personal data you provide to AUDI AG is essentially governed by the German Federal Data Protection Act (BDSG).

Under this Act, data collection, processing, transfer and utilisation (hereinafter referred to as use of data) is permissible if allowed by the BDSG or other statutory regulations or if the person concerned has given his/her consent.

In particular, the BDSG permits the use of data if such use is for the purpose of fulfilling the contract agreed with you. For some purposes that go beyond the actual contractual and support relationship, a statutory data protection consent declaration is included in your particular contract and/or the response elements of the advertising materials from the Audi dealers and AUDI AG.

If you do not sign this consent declaration when agreeing the contract or if you withdraw it at a later date, the Audi Partners and AUDI AG undertake only to use your data within the strict limitations permitted by law.

More detailed information about the collection, storage, transfer and utilisation of your customer data is provided below:

1. Data storage at AUDI AG

AUDI AG and its service providers store data that are transmitted in the process of being added to the After Sales News mailing list or via the “Feedback” function of the online media centre via feedback@

In addition, data from users and prospective customers of AUDI AG who contact AUDI AG through this AUDI AG website are also stored.

Data storage also includes data which are collected in the course of marketing activities on the part of AUDI AG.

No sharing beyond the limits specified above

Your personal data are not shared with anyone else outside those entities detailed above.

Withdrawing the statutory data protection consent declaration

You can withdraw your statutory data protection consent declaration at any time.

Right of access

Under the BDSG you have the right to be informed about the personal data held about you on the customer databases of the Audi Partner and AUDI AG.

To obtain such information or any other details, or for information regarding any personal data that may be stored by the Audi Partner or AUDI AG, or should you wish to have such data amended, restricted or deleted, please contact: AUDI AG, Kundenbetreuung Deutschland, Postfach 10 04 57, 85045 Ingolstadt, Germany.

(Status: January 2014)


To obtain further information or any other details, or for information regarding any personal data that may be stored by AUDI AG, or should you wish to have such data amended, restricted or deleted, please contact:

AUDI AG, Data Protection Officer, Auto-Union-Straße 1, 85045 Ingolstadt

Collection of general information

When you access an AUDI AG website, information of a general nature is automatically collected. This information includes details such as the type of web browser, the operating system used, the domain name of your Internet service provider, etc. This is exclusively information from which you cannot be personally identified. In addition, these data are also generated if you access any other Internet website. In other words, this is not a function that is specific to Audi websites. Information of this type is only collected in anonymised form and statistically analysed by us. The better we can understand your wishes, the more quickly you will be able to find the information you require on our websites.

Use of cookies

Cookies are text files containing information which makes it possible to identify visitors returning to our web pages for the duration of their visit only. Cookies are stored on your computer's hard drive and do no harm to your computer. The cookies on our web pages contain no personal information about you whatsoever.

Cookies save you the trouble of entering the same data multiple times, make it easier for you to communicate specific details and help us to identify particularly popular areas of our online content. This enables us, among other things, to tailor the content of our websites precisely to your needs.

If you wish, you can deactivate the use of cookies in your browser settings at any time. Please use your web browser's help functions to find out how to change these settings.

User tracking

This website uses the free web analysis software Matomo (formerly Piwik). Matomo is an open-source software for the statistical evaluation of user visits to websites. This software uses cookies. The information generated by the cookie about the use of this website is forwarded to a service provider working for AUDI AG and stored on a server within Germany; this is done for the sole purpose of analysis with the aim of improving the service we offer. 

  The IP address is anonymised immediately after processing and before it is stored.

Users can prevent the installation of cookies using a corresponding setting in their browser software. However, AUDI AG advises users that they may in this case not be able to use all functions of this website in their entirety.

If you do not consent to the storage and use of your data, you can deactivate their storage and use here. In this case, an opt-out cookie will be stored in your browser which will prevent Matomo from storing your usage data. If you delete your cookies, this will result in the Matomo opt-out cookie also being deleted. You will need to visit our website again to reactivate the opt-out. For further information, please visit:


AUDI AG adopts technical and organisational measures to protect the personal data you provide us with against accidental or wilful manipulation, loss, destruction or access by unauthorised persons. Our security measures are continually improved and adapted to reflect the latest technological advances.

Public notification procedure (§4g and §4e BDSG)

The Data Protection Officer hereby makes the information required by law available to everybody.

Name of the responsible entity: AUDI AG

Board of Management:
Abraham Schot (Chairman of the Board of Management)
Wendelin Göbel
Peter Kössler
Dr. Bernd Martens
Hans-Joachim Rothenspieler
Alexander Seitz

If you have concerns regarding data privacy, please contact:  

AUDI AG, Data Protection Officer Auto-Union-Straße 1, 85045 Ingolstadt


Dispute resolution

AUDI AG is neither willing nor required to participate in a dispute resolution procedure before a consumer conciliation body.

Intended purpose of data collection, processing, use or communication:

The purpose of the Company is the development, manufacture and sale of motor vehicles and of vehicles, engines and motors of all types, accessories for them and all kinds of machinery, tools and other technical articles. (Excerpt from § 2 of the Articles of Association of AUDI AG)

Description of the category of persons concerned and the related data or data categories:

Customer data, employee data and data from trading partners necessary for fulfilling the intended purpose.

Recipients or categories of recipient with whom the data can be shared:

Public bodies under the provisions of statutory regulations with greater precedence; contractors within the framework of a trading relationship pursuant to § 11 BDSG; companies and dealer organisations of the Audi Group; the Company’s own in-house organisational units, for fulfilling the intended purpose.

Required time limits by which data must be deleted:

Due to statutory provisions, a wide variety of requirements regarding data retention obligations and time limits apply. When these time limits expire, the corresponding data is routinely deleted.

Data Protection Officer

Status: 27/01/2017

Your rights

You may exercise the following rights vis-à-vis Volkswagen AG / AUDI AG free of charge at any time:

Right of access: You have the right to receive information from us about the processing of your personal data.

Right of rectification: You have the right to request us to rectify any of your personal data that are incorrect or incomplete.

Right of erasure: If any of the requirements specified in Article 17 GDPR are met, you have the right to request that we delete your data. For example, you can request that we delete your data if they are no longer needed for the purposes for which they were collected. You can also request for your data to be deleted if we are processing your data based on your consent and you then withdraw this consent.

Right of restriction of processing: If any of the requirements specified in Article 18 GDPR are met, you have the right to request restriction of the processing of your data. For example, this applies if you dispute the correctness of your data. You can then request for processing to be restricted while the correctness of your data is being checked.

Right to object: You have the right to object to your data being processed if they are being processed for an overriding interest or for the purposes of direct advertising. An objection is permitted if processing is performed either in the public interest or for the exercise of public authority, or if it is performed for a legitimate interest of Volkswagen AG or a third party.  In the event of an objection, please specify the reasons why you object to data processing. You also have the right to object to data processing for the purposes of direct advertising. The same applies to profiling, provided this is related to direct advertising.

Right to data portability: Provided that data processing is based on consent or the execution of a contract and additionally that it takes place in an automatic process, you have the right to receive your data in a structured, conventional and machine-readable format and to send these data to another data processor.

Right to withdraw consent: Provided that data processing is based on consent, you have the right to withdraw your consent to data processing free of charge at any time with future effect by contacting info-datenschutz@ or using the contact data provided in the legal notice.

Right to lodge a complaint: You have the right to lodge a complaint about our processing of your data by contacting a supervisory authority (e.g. the Data Protection Commissioner for the State of Lower Saxony).

Our Data Protection Officer is on hand as a contact partner for all matters related to data protection. You can also contact our Officer if you wish to exercise any of your rights. Please contact:

Volkswagen AG Data Protection Officer
Berliner Ring 2, 38440 Wolfsburg, Germany

Status: May 2018